Griboyedov Review Essay Example

Griboyedov Review Paper Essay on Griboyedov A long long time ago I came across the book Love this is the heart of everything about Mayakovsky, whom my soul is not accepted at the time, simply precluded a. I thought he was Lomax from literature, artificially distort feigned words, breaking lines of poetry. No, I was a girl it is competent, to understand why this or why, but all the same, it seemed to me somehow false deliberate, and therefore unpleasant. The book is composed of the letters he and Lili Brik, turned my understanding of it, about a man who, even letters to his beloved signing the name of Puppy and drew a number of touching a face, a funny dog. Thats why I book this so remember that it is something shook me, made to see in the tribune of the revolution, the vulnerable and wounded soul in love. Classic day enmeshed in the day (s) the ponderous chains of school (and university) programs was ground (dissolved) words like great poet , national property which, if laid on the gravestone Russian literature swaddled its cocoon, from under which not see nor wisdom, nor lightness or finesse or gloss. Books like the book Griboyedov hack, blow up the frozen ice age. Classics are no longer monuments, they are live, no matter how trite it sounds. What unites Griboyedov, Pushkin, Chaadaev, Viazemsky? About what youre thinking, you admit it? According to Tsimbaevoy, they share a waltz. They are people age waltz, unafraid, but not vulgar, easy, fast, elegant, but at the same time, requires concentration, confidence, and lack of internal stress, flying, but not off the ground (and gets up before the eyes of the picture from the movie war and peace , where the ball dance Natasha Rostova). But really, a whole era of smart, brilliant, wise, so different, but these pohozhh something subtle at each other. Almost everyone a tragic fate, but such dignity, such ability to hold back the natural simplicity, lets talk about just vozvyshennom1 We will write a custom essay sample on Griboyedov Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Griboyedov Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Griboyedov Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The book about Griboyedov a treasure for everyone who loves Russian literature. Scrupulous work with facts, everyday realities (the author historian), the study of the characters and traditions of society at that time. What kind of Valais! Here, the old woman and Moscow, customs control, all FAMUSOV and his company at a glance. And not just Woe from Wit and Eugene Onegin and War and Peace become much clearer, I would say, more alive, that is. Also it described all this so that is read in one breath. I picked up this book if necessary (read it for a long time), but could not tear myself away. And I thought maybe because we do not like them, that does not dance (do not know how, or do not want, or with whom) Waltz ?

Memory

Memory is defined as the faculty by which sense impressions and information are retained in the mind and subsequently recalled. A persons capacity to remember and the total store of mentally retained impressions and knowledge also formulate memory. (Webster, 1992) We all possess inside our heads a system for declassifying, storing and retrieving information that exceeds the best computer capacity, flexibility, and speed. Yet the same system is so limited and unreliable that it cannot consistently remember a nine-digit phone number long enough to dial it (Baddeley, 1993). The examination of human behavior reveals that current activities are inescapably linked by memories. General competent (1993) behavior requires that certain past events have effect on the influences in the present. For example, touching a hot stove would cause a burn and therefore memory would convey a message to not repeat again. All of this is effected by the development of short-term memory (STM) and long-term memory (LTM). Memories can be positive, like memories of girlfriends and special events, or they can be negative, such as suppressed memories. Sexual abuse of children and Memory adolescents is known to cause severe psychological and emotional damage. Adults who were sexually abused in childhood are at a higher risk for developing a variety of psychiatric disorders, anxiety disorders, personality disorders, and mood disorders. To understand the essential issues about traumatic memory, the human minds response to a traumatic event must first be understood. The memory is made up of many different sections with each having different consequences on one another. Can people remember what they were wearing three days ago? Most likely no, because the memory only holds on to what is actively remembered. What a person was wearing is not important so it is thrown out and forgotten. This type of unimportant information ...

Research Paper Article Example | Topics and Well Written Essays - 1750 words

Research Paper - Article Example The causes of the rising costs are due to aging population and cost of new and modern treatments. Inefficiencies in delivery of healthcare also play a role in rising costs (Reisman, 2010). Healthcare science has rapidly progressed than the ability of managing the systems of healthcare. Patients are the main determinants of directional flow of health care, with the need to get quality and affordable treatment. Economic constraints to offer quality care lead to the need for healthcare institutions to design mechanism to meet the needs of patients. Efficient healthcare systems guarantee affordable, timely, and quality care (Bookman, 2007). Global difference with regard to price among hospitals is brought about by the service rendered quality, health and government policies in respective countries, technology used, wage bill and time. Hospitals, especially in the United States have a high cost mainly due to government policies that has made health sector expensive. Insurance is also unaffordable form many Americans. Hospitals that use state of art technology tend to be more expensive than the ones without. The payments for physicians and doctors also determine the cost in different hospitals. Doctors in America are highly paid than any other doctors. Some patients who need privacy need hospitals that are suitable to them for discrete procedures. Such hospitals tend to charge higher for such services. These are the major factors determining the difference in prices of hospitals globally According to Vick (2010), flow of patient represents the ability of systems of healthcare to serve patients efficiently and quickly as they pass through the various care stages. Working system ensures the sick flow like a river, indicating that every step of care completes with little delays. In a broken system, patients build up like a reservoir. This is seen in chronic delays especially in many emergency

Theory of Culture Care Diversity and Universality Essay

Theory of Culture Care Diversity and Universality - Essay Example A CT scan may also reveal how much of the colon is inflamed. 2) The second differential diagnosis is Crohn’s Disease. The data that supports this diagnosis includes bloody diarrhea, weight loss, fatigue, insidious onset, arthritis (painful knee joints), rash (erythema nodosum), fever, and abdominal pain or tenderness. Also, the onset age is between 15 and 25; males are more likely to develop the disease than females, and people are put more at risk if there is family history of the disease. The lab/diagnostic tests I will need to rule in or out Crohn’s Disease are CT scan, to look for thickening of the colon; CBC, for anemia; pANCA, as ASCA in Crohn’s may differentiate from UC; biopsy; and an IBD serology 7 panel. 3) The third differential diagnosis is infectious colitis/diarrhea/gastroenteritis. The data that supports this diagnosis includes bloody diarrhea, weight loss, anorexia, dehydration, pale skin, abdominal pain or cramps, fever, elevated WBC in stool, an emia, and hyperactive bowel sounds. This disorder is common in all ages, but especially in individuals who have a long history of stomach problems or have tender arthritis. The lab/diagnostic tests I will need to rule in or out infectious colitis/diarrhea/gastroenteritis are testing stools for WBC/leukocytosis; Ova + parasite to exclude amebiasis; toxin assay to rule out c diff; cultures to rule out salmonella, shigella, e.coli and campylobacter; and urinalysis, BUN, specific gravity, and electrolytes. 4) The fourth differential diagnosis is Ischemic colitis. The data that supports this diagnosis includes bloody diarrhea, abdominal pain LLQ tenderness, elevated WBC, and anemia. Ischemic... Theory of Culture Care Diversity and Universality Patients often expect slow delivery of service. They have a lack of confidence that providers will really help, especially if the patient is poor. For this reason, patients may feel less confident about U.S. providers who are Latino. Physicians in Mexico are revered: â€Å"What is said is done, no questions asked.† Questions are not asked for fear of insulting the provider. This includes questions about the patient’s prognosis. Patients from Mexico and many underdeveloped countries are accustomed to providers who wear white coats. American providers who dress casually may have to prove themselves more. There are exceptions to this. Uninsured and underinsured Latino patients are in survival mode. Maintaining the most basic needs, such as affording food and paying for housing, take over their everyday lives. Most of these people are close to becoming homeless and some are already homeless. As such, preventive care is viewed as a luxury, something that only the rich can afford. This attitude is only strengthened by previous experiences in Latin American countries, where treatment was almost nonexistent due to a major lack of financial resources. For most individuals, healthcare in Latin America was unaffordable and unattainable, and most experience the same problem in the U.S. Latinos in the United States are without health insurance. Even though there are a large amount of preventive services available at free or reduced costs, patients and providers do not always know about these services.

Hispanic American Diversity Essay Example | Topics and Well Written Essays - 1250 words - 1

Hispanic American Diversity - Essay Example People of Mexican origin are Mexicans either for the reason they are born in Mexico or of Mexican heritage. "The majority of Mexican Americans live in urban areas which comprise the three agricultural migrant streams that flow from the south to the north across the country, often twice annually. Historically, Mexican Americans have been both an urban and rural population. Since the 1600s, Mexicans were the first Americans to establish homesteads in the territories that became Arizona, California, Colorado, New Mexico, and Texas. Since before the turn of the century, Mexican Americans literally built the great southwestern cities of Los Angeles, San Diego, Tucson, Albuquerque, Dallas, and San Antonio" (2006b) Mexican culture is influenced by folk art, which exhibits in major American museums, and "the great Mexican muralists like Rivera, Siquieros, and Orozco were invited to paint frescoes on the walls of American institutional sites such as universities and even within such edifices of capitalism as Rockefeller Center in New York" (Limon, 1998, p. 26) Local Mexican cultural life involves the participation of ranches, they used to gather for parties and seasonal balls and dutifully attend Sunday gatherings. With respect to linguistics, "Mexican America... Others, speaking perfect English, have completely forsaken the tongue of their ancestors". (Gonzalez, 1969, p. 16) A few, usually among the more educated intellectual class, have made a point of learning to speak both English and Spanish well, but they are, very rare. It has been found that the majority of the members of this population still learn English as a second language, however Spanish-American leaders recognize that in order for individuals to raise their socioeconomic level they must speak English well. Puerto Ricans The cultural heritage of Puerto Rico is among the richest in the world. Traditionally, the Puerto Rican people speak Spanish; it is their language of loyalty, romance, passion, patriotism, business, negotiation, and defiance-it is their cultural language. Their ancestors inherited this language from the Spaniards through conquest, and yet it is not the language that the Spaniards spoke when Puerto Rico was under Spanish colonial rule, and it is not the Spanish that Spaniards speak today. In addition, for those who are fully bilingual in Spanish and English, a linguistic phenomenon called "Spanglish" has arisen. The Spanish conquest of Puerto Rico, and the rest of Latin America, for the most part guaranteed that the people would become Roman Catholic. Under colonial rule, it was forbidden to practice any religion but Catholicism. "In Puerto Rico there seems to be a combination of the practices of Santeria and Spiritism, and there are times when the people themselves are not certain o f the origin of a particular custom; they practice it because their ancestors did, not because they are active followers of Santeria or Spiritism". (Perez, 2000, p. 17) Politically, "Puerto Ricans have always received lower levels of Federal

Case Study: Mother Dairy Milk

Case Study: Mother Dairy Milk Mother Dairy Milk Case Study On Mother Dairy Abstract Mother Dairy is looking to take advantage of the opportunity which are in galore available for all milk manufactures. Mother Dairy-Delhi was set up in 1974 under the operation flood programme. it is now a subsidiary company of National Dairy Development Board (NDDB). Mother Dairy sources its entire requirement of liquid milk from dairy cooperatives. Similarly, Mother dairy sources fruits and vegetables from framers/growers associations. Mother dairy also contributes to the cause of oilseeds grower cooperatives that manufacture/pack the Dhara range of edible oils by undertaking to nationally market al dhara products. Of the three As of marketing-availability, acceptability and affordability, Mother dairy is already endowed with first two. Hence no efforts are needed to make it acceptable. Its availability is not a limitation either, because if the ample scope for increasing milk production, given the prevailing low yields from dairy cattle. It leaves the third vital marketing factor affordability. How to make milk affordable for the large majority with limited purchasing power? That is essence of the challenge. Current theories of strategy and organization suggest that Mother Dairy benefit from related diversification and tight coordination of the multidivisional structure. This Project aims to probe into this issue by using theoretical framework of strategy, structure and performance. three issues will be addressed by us: a) What strategies and structure does Mother Dairy adopt in a constantly changing and turbulent developing economy? B) Do the influences of Mother Diary have interaction effects with environmental conditions? C) How does Mother Dairy make its competitor not to grasps its market in the gurgaon area? Introduction â€Å"Mother Dairy† is the single largest brand of milk in Delhi, India as well as in Asia, marketing about 1.9 million litres of milk per day.Mother Dairy commands 40% market share in the organised sector in and around Delhi, primarily because of consistent quality and service what ever be the crisis-floods, transport strike, curfew etc. Mother Dairy, Patparganj, Delhi, is presently manufacturing selling around 8.5 lakh litres of tonned milk through bulk vending shops. Mother Dairy, Delhi is an IS/ISO-9001:2000 and Hazard Analysis Critical Control Points (HACCP) and IS-14001:1996 Envoirnment Management System (EMS) Certified organisation.Mother Dairy was the first industry in country to implement ISO-14031(Envoirnment Performance Evaluation) project. The comany’s Quality Assurance Laboratory is ISO/IEC-17025:1999 certified by NABL (National Accreditation Board for Testing and Calibration Laboratory), Department of Science Technology, India.This provides assurance to the consumer in respect of Quality and Safety of products manufactured and marketed by Mother Dairy Background of Mother Dairy The main reasons for the low yield are:  · Lack of use of scientific practices in mulching. Inadequate availability of fodder in all seasons. Unavailability of veterinary health services. Indian Dairy Products The term Indian Dairy Products refers to those milk products, which originated in undivided India. Flow Chart of Conversion of Milk Into Traditional Indian Dairy Products sMilk Cultured Condensed Acid Precipitation Shrikhand Ghee Lassi Kadbi Misti Doi Rabri Kheer Kkoa Paneer Sandesh Chhana Rasgoola Pantoda Rasmalai Burfi Pedha Kalakand Gulabjamun Major Players There are virtually 15 major Dairy Cooperative Federations in India, namely: Andhra Pradesh Dairy Development Cooperative Federation Ltd (APDDCF) Bihar State Cooperative Milk Producers Federation Ltd (COMPFED) Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) Haryana Dairy Development Cooperative Federation Ltd. (HDDCF) Himachal Pradesh State Cooperative Milk Producers Federation Ltd (HPSCMPF) Karnataka Cooperative Milk Producers Federation Ltd (KMF) Kerala State Cooperative Milk Marketing Federation Ltd (KCMMF) Madhya Pradesh State Cooperative Dairy Federation Ltd (MPCDF) Maharashtra Rajya Sahakari Maryadit Dugdh Mahasangh (Mahasangh) Orissa State Cooperative Milk Producers Federation Ltd (OMFED) Pradeshik Cooperative Dairy Federation Ltd (UP) (PCDF) Punjab State Cooperative Milk Producers Federation Ltd (MILKFED) Rajasthan Cooperative Dairy Federation Ltd (RCDF) Tamilnadu Cooperative Milk Producers Federation Ltd (TCMPF) West Bengal Cooperative Milk Producers Federation Ltd. (WBCMPF) National Dairy Development Board (NDDB) is the central cooperative board of the country and was created to promote, finance and support producer-owned and controlled organizations mentioned above. Two main players – Amul of GCMMF and Mother Dairy of NDDB – is the leading brand in India. Our main focus is to analyze the strategic move of NDDB for mother Dairy from top to bottom. Thus we are going to concentrate on the progress of Mother Diary and NDDB for their future strategies. Historical Background of Mother Dairy MotherDairy is the single largest brand of milk in India as well as in Asia, marketing about 2.2 million litres of milk per day. Mother Dairy commands 40% market share in the organized sector in and around Delhi, primarily because of consistent quality and service – whatever be the crisis floods, transportstrike, curfew etc. Mother Dairy, Patparganj, Delhi, is presently manufacturing selling around 8.5 lakh litres of tonned milk through bulk vending shops. Mother Dairy, Delhi is an IS/ISO 9001:2000 and Hazard Analysis Critical Control Points (HACCP) and IS-14001:1996 Envoirnment Management System (EMS) Certified organisation. Mother Dairy was the first Dairy in the country to implement ISO-14031 (Envoirnment Performance Evaluation) project. Thecomanys Quality Assurance Laboratory is ISO/IEC- 17025:1999 certified by NABL (National Accreditation Board for Testing and Calibration Laboratory), Department of Science Technology, India. This provides assurance to the consumer in respect of Quality and Safety of products manufactured and marketed by Mother Dairy. The National Dairy Development Board (NDDB) commissioned Mother Dairy in the first phase of Operation Flood in 1974. Considering the success of Dairy industry NDDB established Fruit Vegetable Project in Delhi in 1988 with SAFAL as its umbrella brand. With a view to separating the commercial activities from developmental activities, the NDDB merged Mother Dairy and the Fruit Vegetable project into a wholly owned company named Mother Dairy Fruit Vegetable Ltd (MDFVL) in April 2000. This becomes the holding company of Mother Dairy India Ltd (MDIL) – a marketing company and Mother Dairy Foods Processing Ltd (MDFPL) – a processing company. MDFPL is a multi unit company, with units at various locations in India. Mother Dairy, Delhi is one of the units of MDFPL. The company is a highly trusted house hold name for its wide range of milk products like Milk, Flavored Milk, Ice-Cream, Dahi, Lassi, Table Butter, Dairy Whitener, Ghee etc. The application for the award is being made for Mother Dairy, Delhi unit. Mother dairy has taken up the concept of Total Productive Maintenance (TPM) wholeheartedly. The number of employees involved in KAIZENS and the no. of KAIZENS per employee are very encouraging. Mother Dairy is a member of CII-TPM Club and the KAIZENS done by Mother Dairy employees have been selected and presented in 2nd ,3rd ,4th and 5th National Kaizen Conferences held from time to time during the last three years. Our TPM efforts have resulted in increase in MTBF and decrease in MTTR, quality improvement, Cost reduction and reduction in accidents. Mother Dairy has received Best Productivity Performance award for three consecutive years starting from1987-88 to1989-90 and again from1995-96 to1997-1998 from National productivity Council and a commendation Certificate for Rajiv Gandhi National Quality Award, National Energy Conservation Award 2004, Oil and Gas Conservation Award 2004, Indian Innovation Award 2004 and Safety Initiative Award 2005. Over the years, Mother Dairy has not only served the daily need of milk of the consumers of Delhi, it has also extended its milk to other States like Haryana, Uttar Pradesh, Maharashtra, Andhra Pradesh Gujarat and is expanding its wings rapidly to serve the masses. Strategically located Mother Dairy booths across Delhi and NCR make it convenient for you to pick up your daily requirement of Milk, Flavored milk, Butter, Dahi, Lassi, Cheese, Chaas†¦.mouth watering Ice Creams. The focus is on key markets for each of the categories. In the curd category, they have been in Delhi for a while now and launched in Mumbai. They hold a 60 per cent market share in Delhi, but it is too soon to gauge where we stand in Mumbai. Objectives and Business Philosophy of Mother Dairy The main stakeholder of Mother Dairy was the farmer member for whose welfare it existed. Unlike other organizations, their objective is not to maximize the profit. They are more interested in giving the best price for the farmers for their milk than in making a large profit. Thus they look at the price given to their suppliers as not a cost but as an objective. Mother Dairy had, as its main objective, â€Å"carrying out activities for the economic development of agriculturists by fficiently organizing marketing of milk and dairy produce, agricultural produce in raw and/or processed form and other allied produce†. This was to be done through: Common branding Centralized marketing Centralized quality control Centralized purchases and Pooling of milk efficiently Mother Dairy had declared, as its business philosophy, the following: ensure that milk producers and farmers regularly and continually receive market prices by offering quality milk, milk products and other food products to consumers at competitive prices and; uphold institutional structures that empower milk producers and farmers through processes that are equitable. The biggest strength of Mother Dairy was the trust it had created in the minds of its consumers regarding the quality of its products. NDDB, and its brand Mother Dairy, stood for guaranteed purity of whatever products it had produced. Adulteration was simply not done in any of its products. In India, where such trust was hard to come by, this could provide a central anchor for Mother Dairy’s future business plans. For more than 40 years Mother Dairy helping to create a national network has been adapted and extended to other commodities and areas. Their constant effort to learn and to enrich experience is central to their approach and capacities. In times to come, Mother Dairy shall strive to become a leading player in the food industry in India. Strategies Implemented 1. Focused Approach Mother Dairy wants to get into bigger markets and have bigger shares in those markets. The cooperative is also expanding its product portfolio further to match rival offerings – particularly those of Amul. For the first 22 years of its existence, liquid milk was the only dairy product that Mother Dairy offered. It was in 1996 that it came up with ice-creams. But the real spurt came about four years ago, when it introduced curd, flavoured milk, lassi and mishti doi. It introduced butter a year-and- half ago; ghee and UTH milk a year ago; and cheese, about 10 months ago. And under its frozen foods and vegetables brand Safal, besides the introduction of corn and mixed vegetables, it has come out with frozen potato-based snacks in a few months. So while the product portfolio has been growing, Mother Dairy has plans for reach out to newer markets but the strategy here is more product-specific. In liquid milk, it will initially concentrate only on four markets Delhi, its home ground; the Junagarh region and Ahmedabad in Gujarat; Mumbai, which it entered a few years ago; and Hyderabad, where it moved in a little more than a couple of years ago. They have no plans to go everywhere with liquid milk. Whats the need to get into those markets that already have strong co-operative brands? Their objective of getting into newer locations is not to make Mother Dairy larger, but to ensure that there is a large viable distribution network and consumer brand to take care of surplus milk. In Mumbai, where the liquid milk market is close to 40 to 42 lakh (4 to 4.2 million) litres a day, only about 20-22 lakh (2-2.2 million) litres a day is in the organised market and that too is highly fragmented with a number of smaller players with shares of about 10,000-20,000 litres a day. Mother Dairy claims a share of 170,000 litres a day, with the biggest player, Mahananda, selling about 800,000 litres a day and Aarey and Amul about 250,000-300,000 litres a day each. In Hyderabad, Mother Dairy claims it has a 15 per cent market share of the approximate 9-10 lakh (900,000 to 1 million) litres a day of the organised market. These are still early days in the two markets, but we are looking at 10-12 per cent growth in the overall fresh milk segment. 2. Wider Spread However, as far as other dairy products are concerned, Mother Dairy plans to expand across the board. Other than milk, for most state federations, dairy products are still a small part of their operations. So they are taking their products to regions across India, where they see enough market potential. In ice creams, it was only a bit more than two years ago that Mother Dairy entered its first market outside Delhi UP and Punjab. Today, its extended its operation to Haryana, Jaipur, Mumbai and Kolkata as well. Next year, it plans to go south to Hyderabad and Bangalore. In the case of butter and cheese, its present across north India, Mumbai and Kolkata, and has plans to enter Bangalore by year-end. In UTH milk, it has entered Mumbai and the milk-short areas of West Bengal and north-east. For ghee, although the current focus is the northern region, it has plans for a nationwide presence. As far as Mother Dairys non-dairy products are concerned, edible-oil brand Dhara has already has nationwide presence. 3. Product Differentiation While Mother Dairy still may not have a product portfolio as large as Amul, which is also expanding across the country in a big way and is a much bigger player, its doing its bit. Mother Dairy says the idea is not just to enter new markets, but to do well in those markets which mean bigger market shares in the different product categories in whichever market it is present. The drivers will be value created through quality of the offerings as well as innovations in products. This will, of course, be backed by relevant marketing and promotion campaigns.Mother Dairy are bringing in mass Indian flavours which are building up in terms of absolute percentage of contribution. Their attempt is to make the taste experience in ice creams as familiar as possible so as to increase consumption. Take the case of curd. It started off very slow but today, Mother Dairy claims its growing at close to 60 per cent year-on-year in Delhi. Here again, the Indian flavour formula seems to have worked. While curd from an MNC player is probably based on international formulation, they formulated it to taste as close to home-made curd as possible. If the offering fits well with the Indian consumer, the resistance is lower and acceptance more. 4. Smart Marketing On the marketing front, Mother Dairy says its trying to take its product campaigns and communications to a higher platform. For instance, in the case of milk, the campaigns do not talk about the obvious benefits milk is good for health, it has calcium and so on but rather it targets children and are created around ideas such as The country needs you, grow faster. As far as products such as butter, cheese and ice creams go, the campaigns have been created around taste. For butter again, the focus is on children. Here, Mother Dairy has dared to go different. Since 60 per cent butter is consumed by kids, the company wants them to sit up and take notice of its butter. Makkhan Singh, a sturdy jovial cow (a cartoon character) has been made its brand ambassador. While Mother Dairy has been carrying out school programmes games and activities – involving Makkhan Singh in Delhi, it has plans to take such activities to Mumbai and Kolkata as well. It also runs a gaming website on the character to attract children. Its cheese for children again. A couple of months ago, Mother Dairy carried out a retail activity: Cheese khao superhero ban jao, where kids buying cheese at a retail outlet were invited for a photo op dressed as superheros through Polaroid cameras; and the framed photograph was presented to them. The activity was carried out in about 150 outlets in Delhi and Mumbai, with about 20,000-25,000 snaps being taken. Cheese was also something that helped the company bond better with its retailers. In November 2005, retailers in Delhi displayed banners proclaiming, Cheese ke saath bees ki cheez, a proposal that said if a consumer buys Mother Dairy cheese, the retailer can offer him anything worth Rs 20 from the shop which worked better than offering something free with the product, which the consumer didnt even needs. The exercise resulted in better ties with retailers. A positive response made Mother Dairy to repeat it in Kolkata as well. Clearly, Mother Dairy has aggressive plans. But, strong regional brands and other co-operatives will continue to give it tough competition. Perspective Strategies applied by Mother Dairy Mother Dairy maps the future of dairying in India, setting realistic goals for Strengthening Cooperative Business, Production Enhancement, Assuring Quality and Creating an Information and Development Research. The plan was realised with the successful completion of the Operation Flood Programme and has been developed by the State Milk Marketing Federations and the Milk Producers Cooperative Unions in consultation with the Dairy Board. The goals and strategies to meet them have been drawn by its actual implementers Federation and Unions and supported by NDDB. 1. Strategy for Strengthening Cooperative Business: Recruit, train and motivate increasing numbers of women to work for Mother Dairy to achieve significant improvements in dairy husbandry, as they primarily shoulder animal. husbandry related responsibilities in rural India. Consolidation and growth in milk and milk product marketing, promoting better equity for regional cooperative brands and developing qualified and skilled manpower. Education of producer members, opinion leaders and trained professionals to be expanded and strengthened. Empower local leaders, strengthen societies and equip their staff and members with the skills and information they need. Persuade the State and Central Governments to remove the shackles on cooperative laws so dairy can compete on equal terms with other forms of enterprise. 2. Strategy for Production Enhancement: Improve the production potential of indigenous breeds of cattle such as Sahiwal, Gir, Rathi and Kankrej and breeds of buffalo such as Murrah, Mehsana and Jaffarbadi through appropriate selection programme. Cross non-descript cattle with Holestein Friesian in areas with adequate feed and fodder and with Jersey in resource-poor areas. Increase the production and use of high quality feed appropriate to local conditions. Increase production and availability of green and ensiled fodder. Encourage unions, NGOs and cooperatives to put common property area under improved pasture and fodder tree. Expand first-aid coverage through village level societies Increase vaccination of animals against HS, BQ and FMD Develop Mastitis and Brucellosis control strategies 3. Strategy for Assuring Quality: Identify and address quality related problems at every stage from the producer at the village cooperative, to the dairy plant and the process of final delivery to the consumer. Facilitate improvement of hygiene, sanitation, food safety and operating efficiency in the dairy plants and sensitize dairy personnel to product quality aspects as per international standards. 4. Strategy for Creating an Information and Development Research Link large cooperatives, Unions, Federations and NDDB in a national network that collects, adds value and disseminates information Ensure availability of analytical information for Policy Planning and Decision Support Mother Dairy has different plans for its dairy business, which includes flavoured milk, lassi, curd, butter and cheese besides its toned milks. Each of these products has a regional stronghold, with a shelf life of 10 days. However, the company is looking at alternatives that would increase the shelf life and allow the products to be distributed in other parts of the country as well. In the ice cream segment, the company has been able to capture 15 per cent of the market, and hopes to increase it to 20 per cent by 2008. On MDILs marketing strategies while the company does a lot of innovative advertising and on field activities, it spends 3-4 per cent of the turnover on marketing. All categories were experiencing a growth of 30-40 per cent per annum, and that the turnover was growing at 15-17 per cent every year. Mother Dairy had clocked a turnover of Rs 1,800 crore in 2005-06 and was looking at clocking Rs 2,200 crore in 2006-07. Diversification Moves by Mother Diary After becoming a pan-India player recently, dairy chain Mother Dairy, a subsidiary of the National Diary Development Board, is now eyeing a turnover of one billion dollar in the next two years. Following expansion of their business in other cities and with the launch of new products, they are expecting to cross one billion dollar turnover by the end of FY 2009. The dairy chains topline has been growing at a rate of 22-25 per cent per annum and is expecting a turnover of Rs 2,700 crore this fiscal. Mother Dairy will be the second dairy chain in the country after Amul to cross the one billion turnover milestone, if it achieves the target. For over three decades, Mother Dairy restricted its presence mainly in the National Capital Region in the fresh milk and other milk products segment. This year it went for a market expansion across the country. They have a plan to capture all the top six markets in the milk and milk products segment in the country. It has recently entered the fresh milk market in Hyderabad and simultaneously made foray into curd, ice-cream and lassi segments in Mumbai market. Mother Dairy markets dairy products such as fresh liquid milk, ice-creams, and other milk products. It also markets Dhara range of edible oils and the Safal range of fresh fruits and vegetables and fruit juices. Mother Dairy are present by and large in most of the big categories; now it is more about foraying into niches and value-added versions in the same categories. For instance, they have been in the curd and ‘lassi’ categories for around five-six years, but they have now forayed into probiotic curd and ‘lassi’. Advertisement and Promotion by Mother Dairy On the marketing front, Mother Dairy says its trying to take its product campaigns and communications to a higher platform. For instance, in the case of milk, the campaigns do not talk about the obvious benefits milk is good for health, it has calcium and so on but rather it targets children and are created around ideas such as The country needs you, grow faster. As far as products such as butter, cheese and ice creams go, the campaigns have been created around taste. For butter again, the focus is on children. Amul butter may be selling the most, but the advertising and promotions are almost always targeted at adults, points out an analyst citing Amuls popular Utterly-Butterly campaigns. Here, Mother Dairy has dared to go different. Since 60 per cent butter is consumed by kids, the company wants them to sit up and take notice of its butter. Makkhan Singh, a sturdy jovial cow (a cartoon character) has been made its brand ambassador. While Mother Dairy has been carrying out school programmes games and activities – involving Makkhan Singh in Delhi, it has plans to take such activities to Mumbai and Kolkata as well. It also runs a gaming website on the character to attract children. Equity and empathy are being built for the brand, the values for which it stands, and the various other Mother Dairy products, which draw their core values from Mother Dairy milk. Its cheese for children again. A couple of months ago, Mother Dairy carried out a retail activity: Cheese khao superhero ban jao, where kids buying cheese at a retail outlet were invited for a photo op dressed as superheros through Polaroid cameras; and the framed photograph was presented to them. The activity was carried out in about 150 outlets in Delhi and Mumbai, with about 20,000-25,000 snaps being taken. It claims that the exercise resulted in better ties with retailers. A positive response made Mother Dairy to repeat it in Kolkota as well. Clearly, Mother Dairy has aggressive plans. But, strong regional brands and other co-operatives will continue to give it tough competition. It will not be a cakewalk anymore. Mother Dairy and Its Programme for Management of Change Mother Dairy looked at all its operations, strengths and weaknesses as well as opportunities available, and came to the conclusion that it had to become more customer centred (rather than merely being farmer or supplier centred). This required paying close attention to the customer needs and quality. Mother Dairy realized that it was not enough that Mother Dairy itself was wedded to these ideas; the entire supply chain had to conform. Hence it launched a â€Å"Total Quality Management† or TQM to ensure the high quality of the products from the starting point (the village farmer who supplied milk) right through the value chain until it reached the consumer. This meant the need for the involvement of farmers, transporters, factory personnel, wholesalers and retailers, each of whom had a role to play. What began as a TQM movement radually became a movement for management of change in the entire value chain. Mother Dairy’s Management of Change (MOC) initiative was launched in six areas: cleanliness of the dairy co-operative societies, planning and budgeting of the dairy cooperative society, artificial insemination service, quality testing and milk measurement by the dairy co-operatives, animal feeding and management practices and self leadership development. Analysis and the Result of The Case The strategy implied by Mother Dairy was that it wanted to increase its market share by providing the best quality to its consumers and building trust with the customers in the long run unlike other organization, there objective is not to maximize profit. Their strategy involves paying the best price to the farmers then making a large profit. Thus there objective is to give the best price to there suppliers. Few common strategies adopted by them is as follows: Common branding Focused approach Product differentiation Smart Marketing Product enhancement and assured quality etc Recently to increase its market share it has introduced several new products positioned against its competitors like amul. Some of the items are ice-cream, lassi, curd, mishti doi etc. The modus operandi includes providing the best quality and taste which is almost a substitute to the home made products. So the mother dairy is trying to get more familiar taste and come closer to the consumers directly. In case of the marketing of the mother dairy products as in the case example of marketing of cheese, in which they have targeted a age group. They are much targeted to a particular age group especially kids and a younger people who are in the growing age. End Notes Mother dairy plans to increase its market share with the introduction of new products and enhancing its market outside delhi to other places. Mother dairy has launched its ice-creams ,curd ,probiotic curd, sweet curd etc. to increase the market share. The advertisement strategies used by Mother dairy is also unique and better than its competitors. A specific age group is targeted and effort is made to sustain that age group of customers. Also profit is the least important motive of it but customer satisfaction is the main roots of their growth. . Bibliography 1. http://www.thehindubusinessline.com/2004/12/31/07hdline.htm 2. http://www.rediff.com/money/2006/jul/04spec1.htm 3. www.nddb.org 4. www.motherdairy.com 5. http://www.fnbnews.com/article/ articled=19121 6.http://www.icmrindia.org/casestudies/catalogue/Business%20strategy2/National%20Dairy%20Development%20Board-Dairy%20Cooperative%20Movement.htm 7. Empowerment Case Studies: National Dairy Development Board 8. www.indiadairy.com 9. Opportunities and Challenges in the Indian Dairy Industry – Dr. K. G. Karmakar and Dr. G. D. Banerjee

Autistic Savants Essay -- essays papers

â€Å"Autistic Savants† Autism is a biological disorder that affects a child’s motor and social skills. These children cannot work in social settings like school and so many of them feel left out not because they are different, but because they don’t know how to interact with others. It seems that everyone knows about autism very well; however, there are some children who are autistic yet they have a very special ability in one area. These children are called autistic savants. Autistic savants are individuals with an amazing skill or ability that most people do not have. There is an estimated prevalence that 10% of savant abilities are in autism. Children with autism have savant abilities, which mean they excel in certain areas like music, art, and mathematics. Leslie is an extraordinary person who happens to have a couple of handicaps such as: blindness, autism, and cerebral palsy. Though he has these three handicaps, which is not a good combination at all, he is still very happy. Leslie has gone through many different things; for instance, his blindness happened at birth when the doctors noticed that his eyes were not open and had to remove them both when he was 6 months old. Although Leslie was put up for adoption at birth he did not think that his foster mother, May Lemke, was not his real mother, though she cared for him as much as she did her own children. One night, when Leslie was about 14 years old May was watching â€Å"Sincerely Yours.† The program featured- Tchailovsky’s Piano concerto No. 1 in the middle of the night May heard some noise downstairs and went to investigate. Leslie was playing on the piano Tchailovsky’s Piano concerto No. 1. Leslie just played by ear. When he was 22 years old Leslie gave his first per... ...al abilities, they can process the square root of 12034 in a matter of seconds; however, simple mathematics are very difficult for them to understand. No one really knows how they can process such high numbers, but some say that it is just too simple and easy to figure out that they don’t understand. There seems to be many people that are autistic savants or just have savant abilities. Many researchers have theories of why some autistic individuals have savant abilities. Dr. Rimland, Mark Rimland father, has a theory that these individuals have incredible concentration abilities and focus their complete attention on a specific area of their interest. It does not seem that Dr. Rimland is able to prove his theory, so we will never really understand how individuals have savant abilities. It seems that the most common type of autistic savants is mathematical abilities Autistic Savants Essay -- essays papers â€Å"Autistic Savants† Autism is a biological disorder that affects a child’s motor and social skills. These children cannot work in social settings like school and so many of them feel left out not because they are different, but because they don’t know how to interact with others. It seems that everyone knows about autism very well; however, there are some children who are autistic yet they have a very special ability in one area. These children are called autistic savants. Autistic savants are individuals with an amazing skill or ability that most people do not have. There is an estimated prevalence that 10% of savant abilities are in autism. Children with autism have savant abilities, which mean they excel in certain areas like music, art, and mathematics. Leslie is an extraordinary person who happens to have a couple of handicaps such as: blindness, autism, and cerebral palsy. Though he has these three handicaps, which is not a good combination at all, he is still very happy. Leslie has gone through many different things; for instance, his blindness happened at birth when the doctors noticed that his eyes were not open and had to remove them both when he was 6 months old. Although Leslie was put up for adoption at birth he did not think that his foster mother, May Lemke, was not his real mother, though she cared for him as much as she did her own children. One night, when Leslie was about 14 years old May was watching â€Å"Sincerely Yours.† The program featured- Tchailovsky’s Piano concerto No. 1 in the middle of the night May heard some noise downstairs and went to investigate. Leslie was playing on the piano Tchailovsky’s Piano concerto No. 1. Leslie just played by ear. When he was 22 years old Leslie gave his first per... ...al abilities, they can process the square root of 12034 in a matter of seconds; however, simple mathematics are very difficult for them to understand. No one really knows how they can process such high numbers, but some say that it is just too simple and easy to figure out that they don’t understand. There seems to be many people that are autistic savants or just have savant abilities. Many researchers have theories of why some autistic individuals have savant abilities. Dr. Rimland, Mark Rimland father, has a theory that these individuals have incredible concentration abilities and focus their complete attention on a specific area of their interest. It does not seem that Dr. Rimland is able to prove his theory, so we will never really understand how individuals have savant abilities. It seems that the most common type of autistic savants is mathematical abilities